toytopia

BMW goes social media: I’m really happy to announce the launch of my first facebook application. The application was developed to support the other marketing activities for the brandnew BMW X1. As this car will be promoted also via Twitter, Youtube and of course Facebook.

Lucky for me the Facebook As3 API was released just as I started setting up the project. So we didn’t need any PHP wrapper solution to use the features of the application API. So our PHP backend was build on a minimum of Facebook-API constraints.

For the frontend part I used Flex with PureMVC. On the backend part we choose the Zend Framework as it includes the Zend AMF library which is now officially supported by Adobe.

See Clipbox application!
See BMW X1 Fanpage!

The 3Series Sedan got a facelift and of course this needs to be celebrated with a multimedia special. Here we go!

The special features views in real life size. You can scroll over 4 different perspectives in a Google Maps style of navigation. The several content and information areas are all located directly on the surface of the BMW. Of course you also have premium video and audio content to watch and listen to.

This special was my first project to try the PureMVC framework in a real work project.

See it!