Just a very beautiful startpage application. You can drag and zoom the island around and even gain some information over the little hotspots. Visit the site on various times of the day and you’ll notice some difference.
The BMW X1 is different and so is the accompanying multimedia special. It is much more interactive than most of the other specials we made for BMW as it targets a younger audience. Highlights are a small visualizer with fancy color spray on effect, a dynamic filled flipbook and the seamless integration of the ClipBox-Module that was developed during the preSOC-Phase.
There was a core team of 2 developers temporarily supported by a freelance developer. As the lead developer I again choose the PureMVC-framework as the foundation of the application. And again I wasn’t quite satisfied with it for certain reasons. Hopefully I get time to write about that later. For now I’m just happy to have finished the project in time and creatives as well as customers are happy, too.
BMW goes social media: I’m really happy to announce the launch of my first facebook application. The application was developed to support the other marketing activities for the brandnew BMW X1. As this car will be promoted also via Twitter, Youtube and of course Facebook.
Lucky for me the Facebook As3 API was released just as I started setting up the project. So we didn’t need any PHP wrapper solution to use the features of the application API. So our PHP backend was build on a minimum of Facebook-API constraints.
For the frontend part I used Flex with PureMVC. On the backend part we choose the Zend Framework as it includes the Zend AMF library which is now officially supported by Adobe.
After the multimedia special was successfully launched, MINI wanted a visualizer module that fits in as much as it can in the current webspecial. Both visually and technically.
So give it a try and the special will just flip around showing a full featured premium visualizer module on his “real” backside. The visualizer includes a heavyweight domain model with conflict solution logic. The decision was made to impelement this logic on the client side in Actionscript to sidestep the currently used remote configurator interface as it’s – plain said – just very slow.
All exterior and interior images were prerendered as dynamic generation would be too slow for a good user experience. That makes more than 6000 static images in total. Lucky we had machines to do this render job for us ;-)
In addition to the MINI Cabrio online special I was also involved in developing a small widget.
For development the Yahoo widget engine was choosen as it doesn’t require any admin rights from the user to install it on his system.
All the scripting is done in basic JavaScript, so I had a short journey back in the days of the good old prototype-”classes” common in Actionscript 1. Which felt quite funny by the way.
The developer kit comes with some basic development tools such as simple debugger and a complete API-reference.
Just a very nice winter special for O2. Small but beautiful. What I especially like is the surrealistic artwork of the city scene.
Only two development highlights to mention: Flint Particle Engine was used to let it snow and Tweener again proved rock solid for creating the smooth parallax scrolling in the main city scene.
MINI is introducing his new cabrio. And voilá a webspecial that features one giant turntable shot and 5 fullscreen videos to present the most important features.
During the development phase there were up to four flash developers involved to hold the given timeline. We used different open source libraries including PureMVC as a ground framework and Papervision 3D for the different text animations.
My first Flex project for a paying client came to life with new car configurator for BMW flagship. This configurator was developed for the german market only.
My main responsibility in this project was the V of MVC. Meaning that I took a deep dive into component development and the whole life cycle design of those components. Quickly learning that developing components in MXML is fast but when it comes to performance there is no way around to write them in pure AS3.
Having started with 2 core developers we ended with up to 8 developers working simultanously to hold the narrow timeline given by BMW. Really crazy but it worked out quite well.
Recently my employer interone worldwide decided to relaunch their CI and of course the corporate website had to be relaunched as well. Just have a look and decide for yourself if you like it or not ;-)
If you type a phrase in the searchfield that doesn’t leed to an exsisting content you are free to add this content by yourself. The users can write, draw, upload pictures and many more to design the new page.
The 3Series Sedan got a facelift and of course this needs to be celebrated with a multimedia special. Here we go!
The special features views in real life size. You can scroll over 4 different perspectives in a Google Maps style of navigation. The several content and information areas are all located directly on the surface of the BMW. Of course you also have premium video and audio content to watch and listen to.
This special was my first project to try the PureMVC framework in a real work project.